Death of a Company
“Death of Individuality” was the headline for this pic when it came up on Reddit.
I’m not mourning individuality, I’m mourning the Macintosh’s nearly twenty-year standing as the sharpest tool in the drawer for the few who weren’t afraid to cut themselves; as the best for the best; cult classic, not best-sellah
. The iPod set off a massive demographic shift in Apple’s customer base, and they’ve retargeted their efforts and redefined their corporation, and turned Apple into something it never was: a mass-market company. Apple used to sell products to customers, today they market trends to consumers.
One of these days I should turn this and the various conversations I’ve had with folks into a proper essay/elegy.
Link reposted from Ryan’s blog.